“Which AI tools are actually making you money?”
Most mid-market teams can't answer in under a minute.
The cost of that uncertainty: between $80,000 and $600,000+ in trapped profit this year — lost revenue and bloated tool spend combined.
Fourteen days. One report.
Three precise answers.
Three of forty-seven
drive the profit.
The question isn't whether you need AI. It's which three. We identify them — where revenue is leaking and where spend is bloated — backed by data, not opinion.
Haven't started
with AI yet?
That's a window, not a gap.
58% of mid-market businesses в 2026 still run zero purposeful AI. The ones who start this year are quietly compounding — capturing market share from competitors drowning in tool chaos.
The adoption window is 18–24 months wide, and narrowing as models drop in price and compound in capability.
We don't just audit existing stacks.
We also build from zero.
Identify the three right moves for your specific business. Deploy them. Measure profit impact from month one.
still runs zero purposeful AI. Largest untapped segment of the 2026 economy.
before the advantage closes. Each quarter of delay widens the competitor gap.
typical for greenfield adopters vs. reactive laggards, 12-month trailing.
What you actually
receive.
No slide decks. No 40-page PowerPoints nobody reads. One dense, precise document — every finding traceable, every tool specifically named, every profit projection defensible.
Retainer clients get this refreshed every month, with implementation support alongside.
1. 23% of trial users never reach first value event. Segment benchmark: 6–9%.
2. CAC running 140% above segment median — paid spend on misaligned ICP.
3. Three best-fit AI tools unused in stack despite vendor contracts in place.
Onboarding friction is absorbing revenue you have already paid to acquire.
Trial → paid conversion sits at 4.1%. Segment median: 8–11%. Gap represents ~$148k in recoverable annual revenue at current traffic.
→ pendo.io — behavioral upgrade prompts tied to usage milestones
→ mutiny.com — AI-personalized pricing page per firmographic segment
→ clay.com — enriched PQL scoring for sales handoff prioritization
Three motions.
One compounding system.
Audit
Five-dimension analysis — lead gen, sales funnel, customer support, operations, data. Public signals plus your metrics. Thirty findings, each tagged as revenue-leak or cost-bloat, ranked by profit impact × effort.
Recommend
Three best-fit AI tools pulled from more than a thousand on the market. Zero affiliate revenue. Zero referral kickbacks. Our interests align only with yours.
Compound
Install support. Month-over-month profit tracking — revenue gains and cost savings both measured. Stack re-tuning as the business evolves. Your AI portfolio, compounding.
A real teardown,
one dense page.
Three precise moves. One concrete profit projection. Every number traceable. Retainer clients receive this refreshed monthly.
$212,000/year in unlocked profit
via three precise AI moves.
- REVENUE LEAK
- 23% of trial users never hit first value event. Segment benchmark: 6–9%. Gap absorbs ~$148k in conversions already paid to acquire.
- COST BLOAT
- Four AI tools contracted, two actively used. Redundant vendor lock on $64k/year that delivers nothing measurable — consolidation frees the budget.
- THE THREE MOVES
- pendo.io · mutiny.com · clay.com (consolidating redundant vendors)
- PROJECTED 12-MONTH PROFIT IMPACT
- +$212,000 revenue + savings · 8.2× engagement fee
Every tier pays
for itself many times over.
Transparent pricing, anchored to outcomes. If retainer clients don't hit their Q1 profit target, we refund 50%. No hidden “contact sales” vacuum. No hourly billing surprises.
Teardown
- ·Automated one-page audit
- ·One revenue leak uncovered
- ·Three tool recommendations
Deep Audit
- ·Full access to your metrics
- ·30+ prioritized recommendations
- ·Revenue + cost impact per move
- ·Implementation roadmap
Retainer
- ·Everything in Deep Audit
- ·Monthly profit tracking
- ·Install support
- ·Stack re-tuning
- ·Async advisor access
Fractional AI Officer
Embedded advisor. Strategic AI decisions. On-call for leadership. Custom scope, priced $12,000–30,000/month. Typical engagement drives $300k–1.5M combined profit impact in year one.
Built by operators,
not PowerPoint consultants.
Eugene Panin
A decade inside banking and trading before moving full-time into software. Built and operated multiple SaaS products — hands-on with unit economics, product shipping, and hiring — not advising from the sidelines.
Tessera was born from one question founders kept asking him: “Which AI tool should I actually use?” No one was answering honestly. So Tessera does.
What founders ask
before signing.
Do you take kickbacks from the tools you recommend?
+
No. Zero affiliate revenue. Ever. Client fees are our only income. It is the single reason our recommendations can be trusted — and the reason we can name which three tools actually move the needle, rather than whichever vendor pays most.
What profit impact should I realistically expect?
+
Median across our first 127 engagements: 8× fees returned in year one through combined revenue growth and cost savings. Bottom quartile: 3×. Top quartile: 20×+. Figures depend on your current AI stack maturity — the messier it is, the more profit is sitting unclaimed.
How do you measure profit impact?
+
Pre-engagement benchmarks captured — both revenue KPIs and tool spend baseline. Month-over-month tracking of both. Written expected outcomes per recommendation. If retainer clients miss their Q1 profit target, we refund 50% — no questions.
What if my industry is too niche?
+
The analysis layer is industry-agnostic. Tool recommendations become vertical-specific during the engagement based on your actual metrics and buyer patterns.
Can I see a sample audit first?
+
Yes. Request a free teardown above. You get a full one-pager, with one concrete finding and three specific tool recommendations, within 30 minutes.
Do you store or resell our data?
+
No. Audit data is NDA-protected, encrypted at rest, and deleted on engagement close unless you opt in to retainer data retention.
Three of your AI tools are making you money. The other forty-four are overhead.
Drop your company URL. We produce a one-page profit map — where revenue is leaking, where cost is bloated, and which three AI moves close the gap — delivered in 30 minutes.